Magento is an open source CMS for e-commerce development with strong marketing functionalities. It also sports robust SEO and catalog management features. Magento holds a prominent market share of all websites. This comprises sites without CMS or even a custom-coded foundation. As per the reports, Magento is the 9th most popular CMS across the world. This is a huge achievement when we see plenty of competitors in the market. There are more than 187,500 live websites powered by Magento and these comprise of the biggest names including Coca Cola, Ford, Sigma Beauty, Liverpool, Monin, LandRover, Vizio, Nestle, Olympus, Jaguar, and Barbour.

Why these brands prefer Magento Development Company over other names? The answer lies in the unique benefits of Magento including faster loading, reporting facilities, and third party integrations. And above all, it is an open source platform. Now let us dive a bit deeper into the major trends that could define Magento development in 2021.

MAGENTO TRENDS FOR 2021

1. AI and Chatbots

Consumers always look for smooth interaction. This comprises reducing the waiting time and resolving human errors. AI and chatbots are definitely the way forward.

  • In 2020, more than 80% of customer interaction within the e-commerce sector was managed by AI.
  • The market share of AI in the e-commerce sector is expected to exhibit a CAGR of 43% from 2020 to 2026.
  • The chatbots market was at $3 Billion in 2020. By 2026, it is expected to overshoot $10.5 Billion.
  • The CAGR expected from the chat bots market is 5% from 2020 to 2026.

Customer behavior is what engages the market. Thus, AI is valuable for insights. And the best provision is to offer personalized shopping experience. Product browsing, buying intent, and purchasing tendency are some insights shared by chatbots and AI.

2. Push Notifications

Magento helps business enterprises to deliver personalized push notifications to its customers. It is all about engaging customer at one of the micro moments that boosts purchase.

  • Push notification software market was at $8000 Million in 2018. It is expected to reach $31,920 Million by 2026.
  • The CAGR exhibited by the market will be around 80% from 2019 to 2026.

In addition, the consumer reaction also spells luck for the businesses.

  • App engagement is increased by 90% via push notifications.
  • If push is activated, 65% of the users return to the app on regular basis.
  • 45% of the users prefer making purchase upon push notification.

Push also allows businesses to study buying patterns and send personalized messages. This helps in enjoying instant insights, regular feedback, and building a strong marketing strategy.

3. Voice Search

Doing shopping by just talking to a device is no doubt super convenient. But at the other end, huge amounts of textual data required to be at disposal for a voice command to work naturally. Magento support voice search based extensions. Let us discuss its importance with some numbers.

  • In 2018, only 5% of the purchases were done via voice searches. In 2021, the figure stands at 20%.
  • Several consultants expect voice to transform into a $40 Billion channel by 2022.
  • In 2021, the purchases made via voice searches amounted up to $2 Billion.
  • 43% of consumers integrated with voice enabled devices use it for shopping.
  • 41% of the consumers doing voice purchases also use it for products research.

The trend is slowly becoming popular. Soon, voice driven purchases will be the norm. And with the presence of voice enabled storefront your store will be ahead of the competitors.

Wrapping Up:

Magento is the most preferred CMS for e-commerce store development. The benefits speak for itself. And from this discussion, we can easily conclude that the tech is keeping up with the latest trends and it is delivering as per the market behavior. In order to leverage the benefits, it is important to hire Magento developers from a trusted development partner. Reach out to a professional team of Magento developers who believe in the latest innovations of the tech.